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Anti wrinkle creams and lotions are huge business and generate the cosmetic industry millions and millions of dollars. They also have millions of dollars in their advertising budget as well. This way they can get their products in front of more people each day. However, most of these products are not effective at reducing the signs of aging on your skin.

Smaller niche skin care companies that do not have large advertising budgets make many of the best anti wrinkle creams and lotions. They rely on other means to get their products in front of prospective buyers. One of the most effective methods they use is word of mouth and the internet.

The main reason that most skin care products do not work is that they do not contain the right ingredients necessary to help reduce the signs of aging. In addition, most mainstream products contain chemicals and synthetic additives. The most effective anti wrinkle creams and lotions are the ones that contain specific natural ingredients.

Let us face it; it costs more to use natural ingredients than it does to use chemical ingredients. Look at some of the ingredients found in many brand name products. Mineral oil is a favorite of many manufacturers because it is a cheap additive. However, it is not good for the skin. Continuous use can lead to dry skin and clogged pores. In addition, it is not natural oil it is petroleum derivative.

Effective anti wrinkle creams and lotions will contain oils, but they will be essential natural oils, which penetrate deep into the layers of skin to help heel the skin from the inside out. In addition, they will not leave an oily residue on the surface as well.

Some of the most effective natural oils include Babassu oil, Grapeseed oil, Avocado oil and Jojoba oil. Another very effective natural ingredient is Phytessence Wakame. It is an extract derived from a specific type of Japanese sea kelp. This substance helps to inhibit a particularly harmful enzyme that breaks down hyaluronic acid in your skin. By increasing your levels of this acid, your skin will look and feel younger.