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School articles and stationery become an independent product group at the Spielwarenmesse International Toy Fair Nuremberg in 2010. The present Way to School special has shown how well the visitors have accepted this additional assortment since its premiere in 2008. The International Toy Fair from 4–9 February 2010 is therefore expanding its range for school starters again by involving more international suppliers in hall 9.

The consistent concept of additional assortments for starting school also convinced the exhibitors involved. "As always, the fair was a representative shop window for the industry," praised Olaf Ginter, Director Marketing & Business Development, Marabu. Faber-Castell made even more qualified contacts at the last International Toy Fair than the year before, confirmed Chief Executive Officer Anton W. Graf von Faber-Castell: "The synergies between stationery and toys convinced traders from all over the world." A large share of the exhibitors have already registered again.

The display area designed as a school playground shows toy and stationery traders how to present the assortment successfully in their shops. They obtain products to help and encourage children at school from the wellknown exhibitors in the conveniently arranged display area. The compact survey helps traders to decide which products they want to use to boost the year's sales at the start of school.

International Toy Fair in Germany