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Gigi Hadid Lands Beauty Gig With Maybelline New York
Although she's now an in-demand IMG model based in New York City, Hadid recalled the times she had to sneak to use makeup. "In middle school, I wasn't allowed to wear makeup," she told Vogue. "I secretly bought Maybelline's Super Stay 24HR Concealer at CVS. I thought it was the coolest thing in the world."

The brand is obviously proud of their choice in a new spokesperson, who already graced the runways of Marc Jacobs, Jean Paul Gaultier, and Chanel, as well as several magazine covers.

"We are thrilled to welcome Gigi Hadid to Maybelline New York,” Jerome Bruhat, Global Brand President said.

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