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In the jewellery scenario, where competition is getting tough, with upcoming jewellery brands joining the fray, celebrity endorsement is the easiest way gather attention and mileage. Here's a look at a few actresses who've been roped in by jewellery brands.

Bollywood's dazzling queens
Current numero uno Katrina Kaif recently replaced queen bee Aishwarya Rai Bachchan as the brand ambassador of 'Nakshatra' range of diamond jewellery.