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Bella Thorne - Buxom Cosmetics Photoshoot
A band of babes is leading Buxom Cosmetic’s new influencer strategy.

Under the newly formed Shiseido Global Makeup Center of Excellence, led by president Jill Scalamandre, Buxom is launching its #BandofBabes, a multitiered influencer strategy fronted by actress Bella Thorne, who’s known at the brand as “queen babe.”