Mumbai's Lavina Israni, 20, was auditioning for the second time at Lakme this year.
The leggy lass has, in the past, worked for brands like Bharti AXA insurance, Femina and Viacom 18.
Israni was also the face of Ponds BB cream this year, but that doesn't make her struggle any easier.
"It feels really good when people see you in print or television ads and congratulate you for your success. But there's a lot of networking, hard work and patience that goes into the process of you becoming even a semi-successful model.
"I know a lot of friends who start off by saying they want to pursue modelling and end up doing small roles for television serials. Because at the end of the day, you need to sustain, you need to make money as well.
"Not everyone gets to live their dream. Luck is also a major driving factor."
Image: A model awaits her turn at the auditions.
Photographs: Hitesh Harisinghani