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Swarovski Gems held a bling-thing fashion show recently to mark the launch of their new range of crystals. Take a look.

ImageModels and celebs sashayed down the ramp in outfits by designer Pria Kataria Puri and accessories from Swarovski to mark the launch of a new line by the jewellery giant on August 19.

The launch of the Zirconia: Pure Brilliance Cut crystals saw the mood set with a gigantic gem-shaped backdrop and a crystal as large as a rock on display, while prominent members of the audience took in the proceedings.

Seen here is actress Udita Goswami in a striking black and white sari, a crystal statement piece around her neck.

Image: Udita Goswami
Photographs: Courtesy Swarovski Gems