by Rahul 02 Oct 2008, 06:42 ADVERTISEMENT
3. Keep brands out of your brain
Designer brands have proved unprecedentedly effective at persuading you to spend more money on "special" goods that are actually only of average quality.
Brands are painstakingly developed to encourage people to identify with them, to believe that their favourite labels have exactly the same human values as they do. So stay miles away from them.