10. Honda Fuya-Jo Concept Car
History has produced some wonderful concept cars that became significant production models. It has also produced many that were somewhat less than well received. Japan in particular, has an automotive culture which takes significant chances with its concept vehicles, and is often prepared to go well beyond the traditional to explore new niche markets. One such long shot was the Fuya Jo from Honda – the vehicle whose name means "Sleepless City", was designed specifically to transport “party animals who demand the full excitement of night life.” Shown at the 1999 Tokyo Show and seen at major auto shows as recently as 2002, Honda clearly had the ecstacy generation in mind with this vehicle designed to allow the occupants to stand and dance their way from venue to venue. The interior has a distinct dance club theme, with a dashboard designed to resemble a DJ's mixing desk (circa 1998) and the steering wheel shaped accordingly as a turntable. Not surprisingly, the sound system incorporated into the Fuya Jo was powerful and the car was designed to test the youth market's ideas on what they wanted from the automotive industry.