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by Rahul 03 Feb 2009, 09:56
ImageLead management

By expanding marketing's role in the lead management process, companies can improve lead quality and ensure higher conversion rates by sales. The company advocates leveraging marketing insights, such as using marketing data and content to augment leads prior to sending them to sales.

It is expected that companies that automate lead management processes in 2009 will increase revenue by at least 10 percent within six to nine months, despite the uncertain economy.