Are you planning to wait in line for your iPhone 5 later this week? If so, Samsung thinks you’re kind of a dope.
In a now-familiar marketing tactic, the company is satirizing Apple fanboys as clueless sheep. The ad above, set in front of Apple-like stores in New York, San Francisco and Los Angeles, presents such diehards as easily impressed (“The headphone jack is going to be on the bottom!”), dumb (“I heard the connector is going to be all digital. What does that even mean?”) and entitled (“All I’m saying is that they should have a priority line for people who’ve waited five times…”)
The ad also calls out Apple’s controversial Lightning connector: “I heard you have to have an adapter to use the dock on the new one,” someone complains. “Yeah yeah, but they make the coolest adapters.”
As usual, the consumers who buy the Galaxy S III are presented as secure people who think for themselves. One such buyer is also shown waiting in line, but he’s holding a spot for someone else. Who? His parents. Ouch.
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