Islamabad, Pakistan (CNN): Qandeel Baloch, one of Pakistan's most famous and controversial social media stars, has been strangled to death in what police are calling a case of so called "honor" killing in the city of Multan in the country's province of Punjab.
Azhar Akram, Multan's chief police officer, told CNN that Baloch was killed by her brother in her family's home after he had protested at the "kind of pictures she had been posting online."
After going on the run, the brother was later arrested and confessed on a video that police showed at a news conference.
Baloch's father Muhammad Azeem reported her death to the police.
Baloch, 25, was from the Punjabi town of Kot Addu and had risen to fame due to the brazenly sassy, and increasingly political, videos that she had started posting on Facebook. She had nearly 750,000 followers on Facebook, where her videos went viral but were also the subject of much debate and discomfort. In recent weeks, several of her posts encouraged her audience to challenge old practices of Pakistani society. In a July 14 post, Baloch referred to herself as a "modern day feminist."
Hamna Zubair, the culture editor of Pakistani newspaper Dawn, told CNN that she had received much criticism for carrying pieces on Baloch. One commentator asked her if she would be "reporting from a brothel" next.
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