One remedy for iPhone envy is a dog toy, called the iBone, developed by Haute Diggety Dog™. No, it's not hard like a bone. It's a soft, squeaky 4" by 6" pacifier. It's cushy like a blankie, so that Buddy can always have something comforting in his mouth like Mom has in her hand. When Buddy squeezes the iBone dog toy, he feels love, companionship, and the possibility of fun!