by Aashima 04 Feb 2016, 11:28 ADVERTISEMENT
Fashion jewellery brand Swarovski has officially launched its collection of activity tracking jewellery.
Joining forces with Misfit, the California-based leader in tracking technology products, the new collection by Swarovski combines its iconic sparkle style with functionality.
To celebrate the launch of its activity tracking jewellery, Swarovski hosted a ‘Voga’ class for consumer and trade press to exercise and experiment with the new jewellery.
At first glance, the pieces appear as merely modern and contemporary jewellery. However, the large faceted crystal, the centerpiece of the entire collection (as seen modeled above by brand muse Miranda Kerr), is much more than a sparkling eye-catcher, it is an ‘Activity Tracking Crystal’ embedded with Misfit’s expert tracking technology.
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