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The Gap has hired high-profile lawyer Louis Petrich to launch an investigation into Kardashian's reputation. Experts predict that resolving the case could take about a year and that Kardashian herself could end up on the witness stand.

One of Kardashian's lawyers' key pieces of evidence is reportedly consumer surveys showing that the commercial did manage to leave fans scratching their heads. Members of the media who reported on the commercial, and its likeness to Kardashian, could also be questioned in the case.

As the Hollywood Reporter explains, The Gap has a few routes to defend themselves against the lawsuit. One is to prove that Kardashian is "libel-proof," meaning that her reputation is so bad that no single thing could cause true damage.

Kim Kardashian's Lawsuit Backfired