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For marriages arranged via the Net, looks are a deciding factor and everyone makes sure they look their best on their profiles. Prithvi Banwasi, who used to work with a matrimonial agency, says online photos can be deceptive. "Most prospective brides have special photoshoots arranged; everyone wants to look like a star," he says.

Showing the photograph first to a prospective marriage partner can work both ways. "But eventually, it's the face-to-face meeting that counts," Prithvi adds.
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