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by Rahul 16 Jan 2008, 05:14
ImageBlogging is one of the most effective ways for small companies to create credibility, marketing experts now think. It's a development that probably surprises more than a few executives accustomed to dread the flow of misinformation and mischief that the blogosphere can incubate.

But it has to be done right, in the spirit of blogging and not of advertising, and you can't just task the intern with the job.