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Whatever your time and budget, honesty remains the best policy, say business bloggers. Make your blog self-serving and your readers will lose interest in a heartbeat.

Says Shelley Symonds, chief marketing officer and regular blogger for Etelos Inc, a San Mateo, California-based developer of Web-based applications for business: "The trick is to balance the investment you make in time and money with the connection to your company - without being repellently self-promoting."
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