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ImageMethods to generate blog traffic are varied. Some companies like to send proactive "push" e-mails to their existing customers and blog subscribers every time a new posting goes up. Others are less aggressive. But most agree that it's important to blog with links to keywords and phrases that anyone searching that particular industry would use.

"Your blog is going to rise in popularity with search engines," says Caroline Melberg, who runs a small marketing communications firm in suburban Minneapolis, who describes the process as "link love."
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