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ImageIndeed, one of the best ways to achieve credibility when your business is small is through an informative and educational blog, say veteran business bloggers. Let key debates and other important topics affecting your industry drive the content, and always provide a way for readers to become part of the discussion. Post frequently and monitor your traffic.

"It's really just information and talking about all areas of the process," says Robin von Halle, Conception Connection's president. The blog "does foster a sense of community and enlist people in every facet that we work with - parents or people waiting to be a gestational surrogate."
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