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She was once named the 'most beautiful woman in the world'.

But Aishwarya Rai Bachchan really pushed her fashion credentials to the limit as she sported a bold lilac lipstick at the Cannes Film Festival on Sunday.

Despite opting for classic red carpet glamour with the rest of her attire, the 42-year-old's purple pout stole the show as it contrasted starkly to her pretty pastel-coloured dress and drew attention to her notoriously luscious lips.

Aishwarya Rai - 'From the Land of Moon' Premiere Cannes